3D Buying Guide
3D-Capable Displays (HDTVs, Monitors, and Projectors)
See more 3D glasses A 3D Blu-ray Disc Player and Blu-ray 3D Discs
Now it gets tricky. As movie studios release 3D movies on Blu-ray 3D discs, you will need a 3D Blu-ray player to read that 3D content and send it to your 3D-capable HDTV. Some newer-model Blu-ray players will be able to do this out of the box. However, you will be able to upgrade some existing Blu-ray disc players to read this 3D format with a firmware upgrade via the Internet.

So you want to watch 3D movies on your 3D HDTV? Be careful--there are two kinds of 3D movies on the market--"old" and "new" (full HD) 3D.
How can you figure out which is which? You need to look for the Blu-ray 3D logo. This logo indicates that this movie will deliver the 3D effects you seek. Note that some "3D" movies are currently available and leverage the polarized or anaglyph technologies--meaning that the 3D effects are not as breathtaking as you would expect.
Sony has announced that its PlayStation 3 will be able to read both 3D movies and 3D video games through a firmware update to be available in late summer 2010. It is not known whether this firmware update will be free. Sony demonstrated some 3D games at CES 2010 and we should learn more about its plans around 3D gaming at E3 2010, held in Los Angeles in June 2010.
Now that you have bought a 3D-capable HDTV, you can get some 3D content from your cable provider.
Most cable providers will offer 3D channels to their subscribers. According to providers, if you already have a cable box with an HDMI output (as is the case with most HD cable packages), you will not need a new cable box to get 3D content on your TV. A simple firmware upgrade will be needed.
DirecTV, in partnership with Panasonic, will offer three HD 3D channels this summer:
1. A free 3D channel featuring programming such as sports, music, and other content
2. An event channel broadcasting movies, documentaries, and other programming (a fee may apply)
3. A 3D On Demand channel (a fee may apply)
Comcast has retransmitted the Masters golf tournament in 3D and will also announce its plans about 3D programming shortly.
In time for the World Cup, ESPN will launch a 3D channel on June 11, 2010, and will broadcast 80-plus hours of sporting events in 3D. ESPN 3D will also broadcast additional events, such as the Summer X Games, NBA games, college basketball, and football.
Sony, IMAX, and Discovery announced in January a partnership to create a 3D channel to launch in late 2010 or early 2011. We expect more content providers and channels to assess the 3D format and expand their offerings as the number of 3D-capable HDTVs on the market increases.
